There’s been a lot of talk on scienceblogs over the past few weeks about the usefulness of a pair of science outreach programs: namely, “science cheerleaders” and “rockstars of science”. The original “science cheerleader is Darlene Cavalier, who was inspired to start the “science cheerleaders” to improve scientific literacy, promote citizen scientists and inspire young girls to pursue STEM careers. To get a sense for their activities, here’s a video of their recent performance at the U.S.A. Science and Engineering Festival:
The “Rockstars of Science” campaign is also geared towards promoting science; for the past two years, it has paired famous musicians with revolutionary researchers, in an effort to portray the researchers as “celebrities” in their own way:
The “Rockstars of Science” images were printed in GQ magazine in mid-November, thus sparking the recent discussion.
Lots has been said about these two campaigns, pro and con. I don’t necessarily have anything completely new to add to the discussion (most of my initial thoughts have appeared in in bits and pieces in a variety of blog posts) but I wanted to write about the two campaigns anyway to show my (qualified) support for them.




